Positive Luxury

The Positive Luxury Story

Global sustainability expert, Diana Verde Nieto, joined forces with tech entrepreneur and founder of toptable.com, Karen Hanton MBE. Their collective knowledge, experience and passion helped them find a way to democratise sustainability.

They were inspired by the story of the Large British Blue Butterfly, which became the most successful insect reintroduction in the world when it was brought back from near extinction in the UK. Sir David Attenborough told Diana this story in 2010 when she presented him with his Lifetime Achievement Award, and it exemplifies how we can come together to reverse the negative impact we are having on our planets resources.

Please head over to our Brand Page on the Positive Luxury Website to find out more.


Sustainability is development that meets present needs without compromising the needs of future generations. That future has never been more uncertain, and we all have a part to play in creating a better world, but companies must lead the way. That means transparency and clear indicators that sustainability is at the heart of everything they do. This is where the Butterfly Mark comes in.

The Butterfly Mark

At Lola's Apothecary, we are proud to have been awarded The Butterfly Mark, in recognition of our commitment to sustainability, our ethical business practises, and our commitment to protecting the future of our planet.